Inspired Fashion Reports from Asia

28 November 2010

Triple Major Pop Up

Store Front of Shop in Sheung Wan, HK
Interior
Triple Major Store Director, Richie Chan
We advised my friend, NOT to buy this piece....
I had the good luck of running into friends Thursday evening whilst they were heading to visit a temporary shop that opened from Beijing called Triple Major Nomad Store.  Triple-Major is a creative studio and concept store, which brings in avant-garde and lesser known designers from around the world such as Patrik Ervell and Pelican Avenue as well as experimental designers Anntian and Daniel Palillo.  HK is the first stop in the Triple-Major Nomad traveling tour (next stops likely Los Angeles, Shanghai and Copenhagen).

Each pop up appropriate local elements and attempts to fit both the exterior design and merchandise to the local market.  Their HK store front is disguised as a real estate agency, with its windows and interior covered in real estate ads (albeit ironic).

Strong concept, strong enough, I went back for a 2nd time this weekend.
www.triple-major.com

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