Inspired Fashion Reports from Asia

20 August 2010

Initial Shop

Inside Causeway Bay Shop, Summer 2010
Highly recommend their shoe collection

Flower and Tree Scarf by Leigh and Luca
Japanese Jewelry company Garden of Eden, inspired by Medieval Art
Highly recommend visiting the Japanese inspired shop called Initial whilst in Hong Kong.  They have about 13 stores placed in key areas.  In addition to their own vintage-esque collection they also bring in less well-known brands worldwide.  The style is timeless and their branding is quite strong.  From their printed newsletters, cafe (available at some locales) and interior design it is a smart concept.  I can't not go in the store without purchasing a pair of shoes.  Another benefit, with the exception of the western brands they carry, the price points are reasonable and the quality of clothing is exceptional.  Enjoy.

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