Inspired Fashion Reports from Asia

23 July 2010

Hong Kong Umbrellas


It is quite fashionable in Hong Kong to carry an umbrella. And unlike, India, it is easy to find an umbrella, they are everywhere. Even the 7-11's (they are like Starbucks in the US, in terms of presence) have their own branded umbrella (in multi-rainbow colors). I am wondering when Louis Vuitton will come out with their $1000 USD version (mainland Chinese would buy it). Or perhaps, they already have.

Yes, these umbrellas protect during rainy season, but most importantly they protect the Asian (female) skin from sun damage. Women here are fanatical about maintaining white skin. Wait, Indians are the same, think this is a colonialist bi-product. When the British invaded both HK and India, the English ladies had parasols glued to their fingers.

Oh, and bring your own sunscreen to HK, unless you prefer UV 80+

Shopping In India, Why Tradition Maintains its Strength

Typical Shopping mall, no wonder Indian's don't prefer them


Typical store in India, lots of inventory to dig through


Can't imagine any other way of fabric/sari shopping


According to Forbes Magazine, India has the fastest growing population of millionaires in the world. WIth this glaring statistic, it is no surprise why many luxury clothing companies are trying to enter the marketplace, yet at the same time, many in the market are facing challenges. I walked by the Galleria Mall near the Oberoi in South Mumbai, Jimmy Choo and Gucci were empty, for hours. Most elite, prefer to do their shopping whilst traveling abroad, where there is larger selection and no import luxury tax (which at times increases prices up to 20%). And most of the these luxury brands entered the market treating India as one marketplace, rather than understanding that every region is significantly different than one another, from culture, preferences, language, style and attitude. The boom will come, but it will take 5 to 10 years. These brands, as we know, have deep pockets, and they are here for the long haul. FYI, the luxury market is expected to grow to $30.5 billion by 2015, from 3.5 billion this year.

Within the middle class, India has high hopes on the success of malls, which emerged in the market about 7 years ago. Today, there are about 100 malls throughout India, and according to the IIndian Economic Times, only 20-25% of these are successful.

Perhaps the western approach to shopping, particularly around the culture of shopping and merchandising, doesn't work in India.

Case in point, it appears most people like the bargaining element of shopping, the crowded inventory, and the one to one relationship you develop when looking at items. In most stores, clothing is not hung, but rather placed on shelves. You can spend hours in a store, looking at the inventory, which requires a salesperson to show you his or her collection. In the mass market, this is still the preference. Malls are for touring and socializing, but the real source of revenue maintains its presence in such pictured establishments. It makes sense, it is more personal and familial.

The beauty of India, is that no matter what the West brings, the Indian's will adjust it to their own taste preferences. Coffee must be very sweet, clothing must have embellishments.

Unlike China, where its all about the attaining the Western status, the South Asian taste seems to be too deep and rich to penetrate.

22 July 2010

Umbrella's, Raincoats, Wellies..Not In India

Monsoon Wedding, the perfect name for my pop up shop idea


Vogue India is a bit out of touch, $80 USD for an umbrella, in India?


Its a magical time...despite the lack of umbrellas, view looking out from my flat


It is monsoon season in India, out of nowhere, rains, heavy ones, fall out of the sky. No one is ever prepared. Not only is it tough to get around and find a taxi, but it is even more of a challenge to find an umbrella. Indians are similar to New Yorkers, they never carry umbrellas and can never find them when they need one. I keep searching for pop up stores throughout Mumbai, in little spaces and make-shift stands, that sale raincoats, wellies and umbrellas at affordable prices for the burgeoning middle class (sorry Vogue India, but those in India whom can afford a $80 umbrella never walk in the rain, they have drivers, at all times). Seasonal stores, don't seem to exist, yet make-shift stands and street shopping are abundant.

Rain gear can be made is masses, relatively cheap, and what Indian woman doesn't like prints and bright colors, both perfectly suitable for rain gear. A necessary purchase each season. And usually a repurchase each season..you always loose these items. 1.2 billion people. Millions get caught in the rain daily. You do the math. I get 20% if anyone takes this idea and runs with it.

21 July 2010

Mall Review-The Island Beverly




Mall shopping, in the west, feels so 1980s, yet in Hong Kong and other Asian destinations, malls are a vital part of the shopping experience (one could argue, they are the shopping experience). I have asked many locals and most believe there are upwards of 100+ shopping centers. And all have their unique feel. Perhaps my hands down favorite (and for this reason, the first to review) is The Island Beverly, in Causeway Bay, HK. It is full of closet sized shops, with designers from Hong Kong, Korea, and Japan. The shops are trendy, girlie, edgy, and funky. Clothing and shoes dominate, but you can also find undergarments and accessories. The prices are affordable and product changes on a weekly basis. Forget about trying on clothes, seems most shops don't allow, but that just adds to the chance purchase and experience.

19 July 2010

Hong Kong's Stylish Domestic Workers




About 4% of Hong Kong's population is made up of Filipino and Indonesian domestic workers, approximately 280,000 women. These women, hired by local and expat HK families, work as maids and care givers to many of the city's upper and upper middle income households. They are paid about $450/month USD, and receive paid holiday, food allowances, board, and medical coverage. Unlike the US, they do have legal rights and must be hired for a two year commitment (at least), Although applauds to HK for giving them legal rights, most work long hours, no doubt endure abuse from their employers, and perhaps feel to shy to actually complain to the government if conditions are rough in the home. A few days ago, the HK gov't passed a law to pay these women on an hourly basis, which could lead to increased pay. Fingers crossed.

Every Sunday, these 200,000 beautiful women get a day off. Rather than sit in their employers' homes, they take to Victoria Park, for a day of picnics, laughter, reading, games and dancing. It's a beautiful place to visit with such positive energy.

And did I mention the style? A lot of the young girls, dress in a very unique street-punk style, with a masculine edge. Big trucker hats, baggy pants, bright yellows, pinks, oranges-paired with black, shaved & spiked hair, boots and colorful sneakers. The smell of clove cigarettes are in the air and many girls hold hands.